Web design is becoming an increasingly competitive field as businesses recognize the need to have a website. Now is definitely the perfect time to start a web design San Francisco agency. But you have to know that the competition is going to be stiff, especially in San Francisco.
San Francisco is the world’s tech hub—not just in America, but the world! So expect that the area will be teeming with agencies in San Francisco offering web design services at very cheap prices. Of course, there is no guarantee that they will deliver the best design for any business.
Just because the competition is stiff, it doesn’t mean that you have to stoop down to the level of other agencies offering the cheapest prices for web design and development. Believe in your capability to deliver the best website or mobile app design without sacrificing cost.
Here are the important things you should consider when launching a design agency in San Francisco:
Don’t be afraid to charge what your design costs
If you can’t lower the cost of your design service—don’t! If you lower your cost just to be more competitive, then you should not open a business. Website or mobile application design is about creativity, but it is also a business. You need to make a profit. Also, you cannot shortchange your talent.
Of course, you have to prove to your prospective clients that you and your design firm deserve the rate you charge. Put out the best presentation of your professional portfolio. Also, don’t just sell them your creativity; show them how dynamic your team is. Snagging a client is not just about providing quality design, it is also about a relationship between the client and the service provider.
So charge clients the price that you and your team deserve!
Stand your ground
Business 101 dictates that you have to satisfy your client, but that doesn’t mean that you can just bend to their will. Remember that the deal is web design, which means it is your wheelhouse. You are the expert here.
However, it has to be put into perspective. Just because your agency is the expert doesn’t mean you have full creative license. The client pays you to design a website. That means you have to provide the client with what they want. However, you cannot turn a blind eye on something that could do the client’s business harm.
Website design is more than just creating a beautiful structure that attracts an audience. There is a science to creating a powerful and effective design. This will include using the right colors and the appropriate font. A website should also intellectually use the negative space, as well as choose the F-Pattern, as suggested by Entrepreneur.
Most businesses, especially those that are not really savvy about the technicalities of a website, only care about beauty. They don’t know so much about the intricacies of creating the right web design for a business. This is where you come in. Just because the client is paying you, doesn’t mean they should get to have all the say when it comes to the design. Make sure that you put your foot down but explain to them why what they want doesn’t work. Explain to them the practical reason and don’t be condescending.
Be updated with trends in web design San Francisco
Since you are opening a business in the tech hub, there is a great chance that your company will be among the first to know about the latest design trend. Knowledge is important because knowledge is power. Design—in any platform—is always evolving. Sometimes, old designs even make a comeback. Your knowledge of these design trends will keep you ahead of the game.
Being updated means adapting to the times. You want to make sure that whatever the trend is, it perfectly matches your project.
An example of a current trend is the rise of mobile applications. Having a mobile app is almost becoming mainstream. While you open your web design San Francisco, you have to also be open to the possibility of designing mobile applications because there will come a time that the two will come hand in hand.
Even if you are not planning on expanding to mobile application designs, yet, you still have to update your design techniques so that these will fit the mobile platform. The convenience of the mobile gadgets contributes to the growing trend of people checking websites on their phones or tablets. You have to optimize design so it will fit the mold.
Make sure you don’t follow design trends blindly. Your knowledge of design will allow you to be more discriminating on what trends to follow and what not to follow because a lot of them are just passing fads.
Be open to expansion
As a startup, it may be wise to just open a web design firm if this is right your alley. However, you should always leave things more flexible. You have to think about the future. You have to open the firm to the possibility of expanding services to UX design or eventually a full-service design. One perfect example of a digital company that does everything is Ramotion. The San Francisco-based agency has a pool of talent that can design websites, design user interface and user experience, and even extends services to branding.
As a web designer, you have the technical capability to do more than just create a great website. You have the mindset to also design the UI and UX of the web pages. If not, you can hire people whom you know have the capability to provide such services.
Learning from the full-service capability of Ramotion, you can even extend services to branding. A website is an essential part of branding, so you at least have the technical aspect already taken care of. The total branding package service can be handled by the right people that you should hire to be part of your design firm. Diversify your services in order to cast a wider net into the ocean of endless possibilities.