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What is CBD and the benefits of CBD

Recently CBD products have flooded the market now more than ever. Understanding what Cannabidiol (CBD) is and how to find high-quality products should be important to consumers.

We’re here to help you do that.

What Is CBD?

The Cannabis plant is a member of the Cannabaceae family, which holds more than eighty biological active chemical compounds. Commonly mistaken for one another, Delta-9-tetrahydrocannabinol (THC) and Cannabidiol (CBD) are the two most recognized compounds of the Cannabis plant. It is important to understand the difference between them.

THC and CBD compounds react differently on different receptors both in your brain and your body. THC is known for its intoxicating effects that tend to produce a “high” feeling when consumed. On the other hand, CBD is non-intoxicating and will not administer a “high” when used topically or ingested.

Recently, CBD’s popularity has skyrocketed due to the overwhelming studies and research that has highlighted key benefits of the Cannabis plant. Consumers have reported that CBD can be a highly effective ingredient when paired with cosmetic products and wellness staples.

CBD products containing less than 0.3% THC are extracted from industrial hemp, which was federally legalized in the United States after the passing of the 2014 Farm Bill. The Farm Bill introduced new USDA regulations and standards for extracting hemp-derived CBD and removed industrial hemp from the Drug Enforcement Administration’s (DEA) list of controlled substances. This massive shift in the industry sparked an interest in consumers to venture out of their comfort zone, and into the world of CBD products and the new social norm.

Benefits of CBD

Many believe that CBD holds many healing properties that outweigh traditional medicine. CBD research suggests that the benefits are immense and implementing CBD-infused products into your daily routine can have a great impact on your overall wellness. Of the many benefits reported and studied, relaxation has become a popular reason for consumers to invest in and explore CBD products. In addition to CBD’s calming effects, researchers believe that CBD can positively impact certain medical conditions such as insomnia, depression, anxiety, and post-traumatic stress disorder.

With the growing number of articles and studies that have been released, CBD has continued to grow in popularity. In-depth medical studies have educated consumers with suggested benefits that CBD has on a range of health conditions. For consumers interested in taking advantage of the benefits found in Cannabis plants, without the psychoactive effects, CBD is believed to be a safe and effective alternative.

Furthermore, research has shown that products containing CBD activate the peroxisome proliferator-activated receptors (PPARs). Nestled in the nucleus of a cell, PPARs produce antiproliferative effects when activated. These effects are believed to promote tumor regression in the human lung cell lining. Also, PPARs are known to be responsible for stimulating gene expression.

How Can I Use CBD?

Cannabidiol is known and loved by consumers because of the various methods of consumption available.

Topical CBD products have proven to be most popular among consumers as it can easily be applied externally. Consumers that do not prefer consuming CBD find that topicals are a comforting alternative. With the advancement of new technologies, a number of brands and companies have developed topicals that contain lab-tested, high-quality CBD, making CBD topicals available and accessible in most of the United States. Because topicals are preferred for their natural healing properties, most consumers find it to be a rather seamless transition to replace their everyday products with CBD topicals, such as A88CBD™ Muscle Salve, Hydrating Body Lotion, Lip Balm, Hand + Foot Cream, Bath Salts, and Essential Oils.

Another preferred method of use is the use of CBD oil tinctures. An oil tincture is created by combining Cannabidiol with natural hemp oil (or similar). Tinctures are typically consumed by placing a dropperful of the CBD product under your tongue and holding it for 30-60 seconds for maximum effect. While some CBD consumers may claim that holding the mixture longer does not have an effect on what you feel, others would argue that this technique allows for quicker absorption.

A88CBD™ CBD is known for its enhanced ability to process and absorb cannabidiol and optimize benefits using a water soluble formula. C10™, which has a unique water soluble base, is designed for effects to be felt within the first 10 minutes. Rapid onset absorption allows for the user to self-dose. Because the C10™ formula in A88CBD™ tinctures is water soluble, it has increased bioavailability, meaning it takes less time for the CBD to reach your bloodstream, making the substance more potent.

You may have heard the buzz around CBD edibles. Another popular method of consumption, gummies have become a crowd-pleasing favorite as they’re known for their easy and consistent dosage — and they taste delicious! Popular among those who prefer to use CBD for preventative care, find they benefit most from the relaxing properties CBD edibles have to offer. Packaged in multiple, easily consumed flavors, A88CBD™ gummies are consumer favorite!

Who is A88CBD™

In 2018, The Alkaline Water Company was approved to trade on NASDAQ (WTER). Taking advantage of opportunity and increased brand recognition, The Company was able to put a structured growth strategy in place, which ultimately placed them in a perfect position to launch into the CBD space. In 2019, after learning how to navigate the CBD industry, A88CBD™ was born. The A88CBD™ team conducted extensive research ultimately deciding to partner with Centuria Foods, a global leader in phytocannabinoid-rich, hemp-derived CBD ingredients. A88CBD™ moved on to design a full line of topicals and ingestibles that are proudly sourced and processed in the United States.

Premium Products For You

A88CBD™ has a top of the line topical and ingestible CBD products.

A88CBD™ Hydrating Body Lotion
A88CBD™ Hand + Foot Cream
A88CBD™ Lip Balm
A88CBD™ Essential Oil
A88CBD™ Bath Salts
A88CBD™ Muscle Salve
A88CBD™ Tinctures
A88CBD™ Capsules
A88CBD™ Gummies

A88CBD™ products are created with premium, high-quality ingredients. Our natural ingredients such as shea butter, coconut oil, and menthol are used to comfort, soothe, refresh, and revitalize your body.

Here at A88CBD™, we appreciate clean ingredients and premium products. Our products are Vegan, Gluten Free, and Cruelty Free, and do not contain any artificial fragrances. It is simple to add high-quality CBD products into your wellness routine, learn more at!

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