10 Effective Ways to Drop Your Cost-Per-Click in Facebook and Google Ads

Facebook and Google ads surge as one of the most effective channels to secure perfect customers. These platforms are largely utilized by website owners and publishers for advertisement.

How CPC works:

The Cost-per-click measure defines the number of revenue a publisher/blogger receives each time a user visits his website via an advertising link.

Each click on the advertising link is documented on the tracking system, hence the publisher is paid a fixed amount following the cost per click.

Here’s the bomb:

The cost-per-click determines the worth of an advertiser, and the ability to attract a customer who makes a purchase.

The total cost of generating traffic is divided by the number of conversions. This conversion cost formula is specifically to calculate the cost-per-click.

So, your cost-per-click should be lowered so you could enjoy an increase in your investment, especially on your Facebook and Google Ads.

Here’s how:

The average CPC for Google Ads ranges from $2.39 – $2.69, while Facebook works for around 1%. Check out how to lower it:

Optimize Your Ad Targeting

Your CPC should be optimized, and this will require a technically targeted strategy. You can pick the best interests, geographic territories, and demographics to set your target on those that are compatible with your company. See here to get the best web design by Digital Engage LLC.

Choose Keywords Carefully

Cheap keywords on Google Search stay on a low-quality radar. In other words, do not choose your keywords strictly based on the cheap price attached to them, but choose the voluminous and compatible ones irrespective of the price range. Considering the value and compatibility guarantees a cost-value means of bringing more traffic to your website.

Update your ads to optimize your Quality Score

The Quality Score matters in situations where you are bringing in low bids. That is, a high-Quality Score could win you an auction regardless of your bid quality. Google is willing to trade that off because it seeks to raise more revenue from cheaper clicks. Apart from that, Quality Scores strengthens your landing page relevancy.

Use Retargeting

Retargeting helps in displaying your ads to familiar users. Thus, they are likely to click on your ads, thereby reducing the Cost-per-click.

Here, you need to closely monitor your expenditure. Your expenditure should be focused on creating an audience from those who visit your page, application, and website regularly.

Engage Split-Testing

Split testing enables advertisers to engage different versions of their ads on Facebook and Google ads platforms. Facebook added that they created split testing supports for marketing engagements. The big result is that CPC is reduced to optimize other options for bigger results in the future.

Take Up Experiments

An experiment brings you different dividends. Try out different patterns, placements, and even follow tips from the Google AdSense Center. While working out an experiment, you could pick out part of your traffic and give it a time scale.

Lowest Bidding Strategy

Facebook has created a low-bidding strategy for you to purchase an optimized project at a low price. This is formally referred to as Automatic Bidding.

Here’s how it works:

Your campaigns get optimized at a low cost. And you stand the chance of selecting your campaign objective when you develop your campaign.

Ad Placement

Ad slots have different textures; they work with different CPCs. This assures that you can cancel expensive placements. And here, your ad space is created by the amount of your bid and revealed in several placements. Thus, Facebook and Google show the placement on the website’s home screen.

Device Info and Ad Schedule

There’s a lot more to bidding than keywords. Your CPCs increase when you consider your Location, your Device, and Schedule: the trio help in releasing conversions with a good CPA.

Negative Keyword List

You should build more keyword lists that could include some competitors since you cannot pick them on Google Shopping Campaigns. At this stage, you’re sacrificing not to pay for lesser clicks due to the large products incoming.