How MMA has helped to boost casino businesses around the world
Although Mixed Martial Arts or MMA is not so admired as football or basketball, this sport is gaining more and more fame these days. In terms of popularity, it’s expected to catch up with the boxing viewership rates in the near future. Since recently, many people have become obsessed with MMA so its audience increases very rapidly. Thanks to Dana White, the President of the Ultimate Fighting Championship, this industry attracts millions of fans. Therefore, the following question arises ‘How does MMA influence culture and businesses?’ Let’s dig deeper to find it out!
The influence of MMA on casino business
As you might know, the most renowned athletes usually go way beyond sports and become influential figures in culture and entrepreneurship. They are often involved in various sponsorship initiatives and collaborations with apparel brands. Sportspeople also participate in casino advertising campaigns, promoting the gambling industry. Therefore, MMA has significantly contributed to the casino world in recent years.
It’s a very common practice to organize MMA events near or at some great casino venues. A lot of famous fights near land-based casinos have been held in big gambling centers, such as Las Vegas, Singapore, and Macau. Top brands also sponsor events at casinos, which helps the gambling sector strive because the audience is more prone to place a few bets in such settings. What’s more, visitors tend to relieve emotional tension and relax after the event by spinning a reel. This way, MMA boosts the casino business.
Celebrity impact
Everyone knows that UFC fighters and public figures are great trendsetters and incredible influencers. So the MMA community encourages more people to gamble by releasing commercials with UFC celebrities. Let’s consider this approach in more detail.
Dana White
Dana Frederick White Jr., President of the UFC, is a big blackjack enthusiast. He doesn’t try to conceal that he has a passion for huge stakes. Just like any successful businessman, he can afford to spend big money on casinos. However, if you don’t have that financial freedom you can check https://chiefcasinos.com/low-deposits/1-dollar-deposit/ as this website allows you to make small deposits that fit in your budget. Anyway, can you imagine that Dana White regularly spends about $25000 on blackjack? And since the rules in this game are not that simple, he constantly improves his strategy skills. Maybe this is the secret of his successful entrepreneurship?
Conor McGregor
As Conor McGregor appeared in the Parimatch ad, his fans were quite surprised. Some of them didn’t want to believe that he could do this, while others were happy to see him in the gambling world. The main reason to invite McGregor for the role of ultimate ambassador was that he is a global icon that transcends sports. Besides, he supports Parimatch because this brand has a fighter’s spirit built into its culture, which fits McGregor’s life values.
Lex Veldhuis
Lex Veldhuis often streams poker tournaments on Twitch and Pokerstars as he is a member of its Pro Team Online. This famous fighter is a star not only in the MMA community but also in the poker world. Today, he is rightfully considered one of the most beloved players in the global poker community. Although it’s quite difficult to achieve great results in both sport and gambling, Lex Veldhuis manages these two spheres of his life quite successfully, so the army of his fans keeps growing.
Final thoughts
Nowadays, casinos are implementing different techniques to increase their audience. One of the most effective approaches to expand the gambling industry is a collaboration with influencers. Hence, MMA celebrities are often asked to promote online and land-based casinos. This tendency has resulted in positive changes for business owners. More and more people are getting inspired by starfighters and prefer to spend their time at casinos, which leads to rapid industry growth. As you see, MMA can be a great gambling booster!
