Manscaped Named “Official Electric Trimmer of UFC”
MANSCAPED, the leading male below-the-waist grooming and hygiene brand, and UFC, the world’s premier mixed martial arts organization, today announced a two-year exclusive partnership which names MANSCAPED the Official Electric Trimmer of UFC.
“We have a team of long-time UFC fans at MANSCAPED, so we couldn’t be more excited to announce this partnership,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “Some of our best brand ambassadors are UFC athletes, so it only made sense to partner with UFC in a larger way.”
The partnership will officially begin with UFC 249: FERGUSON vs. GAETHJE, which will take place on Saturday, May 9, at VyStar Veterans Memorial Arena in Jacksonville, Fla. No. 1 ranked lightweight contender Tony Ferguson and No. 4 ranked Justin Gaethje will battle for the interim lightweight championship, while in the co-main event, Henry Cejudo intends to prove that he is the greatest UFC bantamweight champion of all time as he looks to defeat two-time title holder Dominick Cruz.
MANSCAPED will be integrated into select UFC pay-per-views and Fight Nights hosted within the United States for the remainder of 2020 and continuing through 2021. Placement of the MANSCAPED logo may include the exterior Octagon bumper, exterior floor decals and athlete prep points. MANSCAPED will also serve as the presenting sponsor of the telecast’s Rules of the Octagon feature.
“UFC and MANSCAPED share the same vision of connecting with fans in an authentic way,” said Paul Asencio, UFC Senior Vice President of Global Partnerships. “We’re thrilled to add MANSCAPED’s bold presence to our events, and we’re excited to see where this partnership goes.”
The multi-year partnership follows previous successful collaborations between the two companies. In addition to having sponsored UFC 245®: USMAN vs. COVINGTON in Las Vegas last year, MANSCAPED continues to work closely with several top UFC athletes, including No. 1 ranked light heavyweight contender Dominick Reyes, former featherweight champion Max Holloway, and No. 2 ranked heavyweight contender Francis Ngannou.
