New Paramount+ promo – Get ready. UFC is coming to the Mountain in January!
Paramount+ has dropped its first promo ahead of its new partnership with the UFC.
Get ready. UFC is coming to the Mountain in January! #UFC #ParamountPlus #CBSSports
Get ready. UFC is coming to the Mountain in January! #UFC #ParamountPlus #CBSSports @UFC @CBSSports pic.twitter.com/LgzLkduxTF
— Paramount+ (@paramountplus) October 26, 2025
Three months ago, Paramount, a Skydance Corporation, (“Paramount”) (NASDAQ: PSKY) and TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO), a premium sports and entertainment company and parent company of the UFC, announced a seven-year media rights agreement in which Paramount will become the exclusive home of all UFC events in the U.S.
Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS, Paramount’s leading broadcast network.
As part of the agreement, UFC and Paramount will move away from UFC’s existing Pay-Per-View model in favor of making these premium events available at no additional cost to the expansive U.S. subscriber base of Paramount+. This shift in distribution strategy will unlock greater accessibility and discoverability for sports fans and provide an important catalyst for driving engagement and further subscriber growth for Paramount+. Paramount intends to explore UFC rights outside the U.S. as they become available in the future.
