UFC revenue increases 13 percent to $1.3 billion in 2023
2023 was a historic year for the UFC as revenue for the world’s largest and well-known mixed martial arts organization increased 13 percent from 2022, bringing in $1.3 billion.
The full-year financial documents from TKO Group Holdings — the parent company to UFC and WWE, shows that the MMA promotion earned $282.8 million in revenue for the fourth quarter and that UFC live event revenue went up 34 percent to a record $168 million in 2023 over 43 events during the calendar year.
“TKO is off to a strong start following record financial performance in 2023 at both UFC and WWE,” TKO CEO Ari Emanuel said in a statement. “We secured Anheuser-Busch as the official beer partner of UFC, delivered a transformative deal to bring WWE’s Raw to Netflix beginning in 2025, and expanded our international footprint in important growth markets.
“We have more conviction than ever in the combination of these businesses and TKO’s ability to drive topline growth and margin expansion, generate meaningful free cash flow, and deliver sustainable long-term value for shareholders.”
