Alexander Volkanovski, Israel Adesanya

Alexander Volkanovski and Israel Adesanya are “PRIME” athletes

UFC featherweight champion Alexander Volkanovski and middleweight champion Israel Adesanya have become the first two athletes to be officially sponsored by PRIME.

Earlier this year, PRIME, the sports drink brand founded by Logan Paul and KSI, announced a multi-year global marketing partnership with the UFC that forges an alliance between one of the most popular sports in the world and the fastest-growing hydration company.

With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavours that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.

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