UFC featherweight champion Alexander Volkanovski and middleweight champion Israel Adesanya have become the first two athletes to be officially sponsored by PRIME.
Earlier this year, PRIME, the sports drink brand founded by Logan Paul and KSI, announced a multi-year global marketing partnership with the UFC that forges an alliance between one of the most popular sports in the world and the fastest-growing hydration company.
The first official PRIME athletes
— Logan Paul (@LoganPaul) June 4, 2023
With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavours that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.
𝐏𝐑𝐈𝐌𝐄 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬! 👊 pic.twitter.com/4eLmYrDRFK
— DrinkPrime (@PrimeHydrate) June 4, 2023
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