Alliance MMA, Inc announced today that the Company has been designated by the Arnold Sports Festival as its Official MMA Promoter.
Throughout the event, the Company will be prominently featured through fighter meet and greets, open workouts, and onsite weigh-ins, culminating in a live, multi-bout mixed martial arts fight card on Saturday March 3rd. The Arnold Sports Festival, Alliance MMA’s inaugural corporate branded event, will showcase amateur athletes, professional fighters, future superstars, as well as seasoned veterans who have previously competed for The Ultimate Fighting Championship and Bellator.
“The Arnold Classic Worldwide brand includes the largest series of multi-sport festivals in the world, and we are looking forward with great anticipation to maximizing our corporate exposure through participating in this distinguished opportunity,” said Paul K. Danner, Chief Executive Officer of Alliance MMA, Inc. “To date, we have primarily focused on promoting our ten regional MMA properties by name, but we believe this unique event offers the ideal platform to promote the Alliance MMA brand in front of hundreds of thousands of fans, and we anticipate pursuing similar opportunities, both domestically and internationally, in the future.”
Celebrating its 30th anniversary, the Arnold Sports Festival is co-promoted by legendary bodybuilder and film star Arnold Schwarzenegger, and has expanded into the world’s largest multi-sport fitness weekend event since it debuted in 1989 as the Arnold Classic, a one-day professional men’s bodybuilding competition. This year, more than 200,000 sports fans are expected to watch over 20,000 athletes, from 80 nations, compete in a record 75 sports and events to be held at the Greater Columbus Convention Center, Ohio Expo Center, Hilton Columbus Downtown, EXPRESS LIVE! Pavilion and Hollywood Casino Columbus.
“The Arnold Sports Festival is proud to be partnering with Alliance MMA,” said Bob Lorimer, President of the Arnold Sports Festival. “Alliance MMA is a strong national brand known for finding and developing the next generation of world-class MMA fighters. We are excited for this partnership, and hope everyone will come join us at the Arnold Sports Festival for these great fights.”
In 2018, the Arnold Sports Festival will feature world-class bodybuilding, strongman, weightlifting, and many combative events including more than 20 martial art disciplines, pro-am boxing, and grappling. The center of the action will be inside the Arnold Fitness EXPO with 1,000 fitness related booths, non-stop competitions and other live stage entertainment. The 17 Olympic sports featured at the Arnold Sports Festival this year include archery, boxing, equestrian, fencing, gymnastics, handball, judo, karate, rowing, a 5K run, soccer, swimming, table tennis, taekwondo, tennis, triathlon and weightlifting. Visit arnoldsportsfestival.com for more information.