B.J. Penn to open Poi business in Hawaii

B.J. Penn to open new Poi business

According to records from the Department of Commerce and Consumer Affairs in Hawaii, UFC Hall of Famer B.J. Penn is opening a business called Ono Poi Co. LLC.

The new business lists Penn’s legal name, Jay Dee Penn, with an address for Hilo-based Polynesian Management Corp., a business-management consulting firm.

Poi is a Hawaiian dish made from the fermented root of the taro, which has been baked and pounded to a paste.

It seems Penn is a huge fan of the dish, often posting about it on social media.

Pounding poi with the man himself @manaai

See this Instagram photo by @bjpenn * 3,956 likes

@pmtenore and @kellyslater. “I told you I have the best poi.” ono poi company, best poi pound for pound. fresh off the plane from #hilo

See this Instagram photo by @bjpenn * 5,278 likes

No further details have been disclosed.

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