Bud Light, Dustin Poirier

Bud Light Hits a Knockout, Signs Dustin Poirier to Roster

KO! Bud Light, the official beer sponsor of UFC, is stepping into the Octagon as the exclusive beer partner of lightweight contender Dustin Poirier following his monumental victory at UFC 299 earlier this month in Miami.

“I’m thrilled to cap off my UFC 299 victory by announcing my partnership with Bud Light, the official beer sponsor of the UFC,” said UFC lightweight contender Dustin Poirier. “I couldn’t be more excited to join Bud Light’s elite lineup of athlete partners and can’t wait to bring UFC fans some really exciting things both inside and outside the Octagon® this year.”

UFC 299 marked the first UFC event featuring Bud Light as the presenting sponsor including increased branding throughout the event and increased integration into the ESPN broadcast, bringing easy enjoyment to UFC fans nationwide.

“Bud Light’s partnership with the UFC allows us to celebrate and bring fans closer to the sport they love, and we couldn’t be more excited to now welcome one of the best in the Octagon, Dustin Poirier, to the Bud Light Family,” said Bud Light VP of Marketing Todd Allen. “We look forward to working with Poirier throughout the year to continue making great sports moments even easier to enjoy for our fans.”


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This announcement follows the multi-year partnership announced last year that saw Bud Light return as the ‘Official Beer Sponsor of UFC’, bringing easy enjoyment to 21+ fans with 360-degree programming, including custom social and digital content, broadcast integration, on-site presence, and more.

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Staff Report