Draft Ops Becomes Official Fantasy Gaming Partner of Bellator MMA
Draft Ops has entered into a new marketing partnership with Bellator MMA, owned by entertainment giant, Viacom. The partnership comprises a promotional marketing agreement that incorporates branded content in the Bellator cage, social media promotions, digital campaigns and live in-show broadcast integration promoting the Draft Ops brand.
The alliance will make Draft Ops the Official Fantasy Gaming Partner of Bellator and the announcement will represent the newest contender to enter into the exciting and rapidly growing daily fantasy sports arena continuing the multi-year alliance with Bellator.
“We are excited about our continued partnership and the strength and opportunity in resources that Viacom has available for cross platform media and digital marketing,” says Ronald Doumani, President of Draft Ops. “We are extremely eager to continue this journey together as we launch our newest product for the fantasy sports world. The MMA and SpikeTV audiences go hand-in-hand with the fantasy sports demographic.”
“Fantasy sports is a rapidly expanding market and we are very excited to be a part of it,” said Bellator COO Jason Jordan. “Fantasy games have the ability to boost fan interest and engagement, and we couldn’t have picked a better partner in this space than Draft Ops.”
Draft Ops branded content will be featured in the Bellator cage and in the “Fantasy Finish of the Night” which will highlight an explosive and exciting finish or technique throughout the broadcast.
For each Bellator live event broadcast, MMA and fantasy sports fans can participate in the $10K Fantasy tournament where players will compete for their share of $10,000 in real cash. Complete details will be announced at a later date.