Bellator has announced a renewed global partnership with Monster Energy. The new three-year-deal sees Monster, a longstanding official partner, remain a key part of Bellator’s marketing strategy going forward.
“The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They have played a factor in our success and we are thrilled to announce this new three-year extension. The hard work and passion that Hans Molenkamp and the rest of their team have for this sport is unmatched. We look forward to new and exciting opportunities for our brand, fighters and fans that this continued relationship brings to the table.”
Beginning in 2014, Bellator became the first MMA promotion to partner with Monster Energy, which paved the way in creating numerous future sponsorship opportunities throughout the combat sports landscape. Since that time, many of MMA’s most memorable events and elite athletes have been supported by the industry-leading energy drink brand.
“Bellator delivers compelling, high-action, adrenaline-pumping MMA events worldwide,” added Monster Energy Vice President of Sports Marketing Mitch Covington. “We are thrilled to continue our longtime partnership and look forward to evolving our relationship even further, allowing us to further integrate the Monster Energy and Bellator brands.”
Over the years, Monster and Bellator have worked together to host unique and creative activations for fans. Previously, Monster Energy Bellator MMA fight series events have been held during Monster Energy NASCAR Cup Series and Monster Energy Supercross races. Drawing thousands in attendance to experience live MMA bouts and fighter autograph signings, these events are expected to continue and evolve under the new partnership.
Monster has also led the way in fighter sponsorship, building one of the most talented and diverse athlete rosters in the sport. Monster currently sponsors prominent Bellator fighters Quinton “Rampage” Jackson, current welterweight champ Rory MacDonald, Michael Chandler, Roy Nelson, Phil Davis, James Gallagher and Gaston Bolanos, as well as kickboxers Kevin Ross, Joe Schilling and John Wayne Parr.
Monster will also be featured prominently throughout the broadcast, including on-screen integration and placement inside the Bellator cage.
Additionally, fans can look forward to meeting their favorite fighters and Bellator personalities at official dinners, parties and other meet-and-greets throughout the year.
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