Howler Head, Ross Chastain will be sponsored by Dana White's Howler Head Bourbon Brand at the Busch Light Clash. Image from Trackhouse Racing.

Ross Chastain will be sponsored by Dana White's Howler Head Bourbon Brand at the Busch Light Clash. Image from Trackhouse Racing.

Trackhouse Racing partners with UFC president Dana White and Howler Head

Trackhouse Racing Team has struck a deal for a marketing partnership with UFC president Dana White, the team announced Tuesday.

Howler Head Whiskey, the official flavored whiskey of the UFC that White co-owns, will be the primary sponsor for Ross Chastain’s No. 1 Chevrolet in Sunday’s Busch Light Clash at the Coliseum (6 p.m. ET, FOX, MRN, Sirius XM NASCAR Radio). The sponsorship for the preseason event will be part of a broader collaboration between White and the Justin Marks/Pitbull co-owned operation.

“I love the vision that Justin Marks has for Trackhouse,” White said in a team release. “I’m excited to be a part of it and my two favorite things are fast cars and Howler Head. I’m so excited that we’ll be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.”

A decaled Next Gen car will be featured in front of UFC headquarters on Wednesday in Las Vegas, as well.

“Partnering with someone like Dana is what this Trackhouse mission is all about,” Marks said. “We want to transcend our sport, work with innovative minds and powerful brands, and Dana White, along with Howler Head and UFC exemplify that. Dana’s influence, vision, and passion is inspiring and I’m looking forward to working with him on amplifying both our brands and hopefully along the way, learning from him as well.”

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