UFC and Encore Live today announced they will distribute UFC 257: POIRIER vs. MCGREGOR II at drive-in theaters across the United States in partnership with Joe Hand Promotions. Headlining the January 23rd event is the highly anticipated rematch between former two-division champion and current No. 4 ranked UFC lightweight Conor McGregor and former interim UFC lightweight champion and current No. 2 ranked Dustin Poirier.
Encore Live has a footprint of over 300 drive-in theaters across the United States, which can be accessed by visiting www.encorenights.com. Vehicle passes for the event will start at $59 for early bird and admit one car, truck or SUV with up to six passengers. Early bird tickets are available now and can be purchased by visiting www.ticketmaster.com/encore-ufc257. All participating theaters will adhere to Centers for Disease Control and Prevention (CDC) recommended guidelines as well as state and local health mandates.
UFC 257: POIRIER vs. MCGREGOR II will mark the first time that UFC has distributed one of its events at drive-in and outdoor theaters. The experience will provide sports fans with a new, innovative way to watch events. Following the cancellation of nearly all its conference and other traditional live event business due to COVID-19, Encore Live introduced the Encore Drive-In Nights concert series and in the process redefined live entertainment in the pandemic era. The partnership comes on the heels of the summer’s massively popular Encore Drive-In Nights concerts, which featured world-class artists, including Metallica, Garth Brooks, Blake Shelton and Kane Brown, and entertained more than 900,000 fans.
“The massive turnout and overwhelmingly positive fan response to our summer drive-in concert series is proof that there’s a strong appetite for live communal events,” said Walter Kinzie, CEO and Founder of Encore Live. “UFC is one of the most innovative global sports brands and we’re thrilled to partner with them for this first-of-its-kind drive-in experience that will provide fans the opportunity to get out of the house and enjoy some awesome live sports in a safe way.”
“UFC’s pay-per-views are among the most popular live events in all of sports and significant customer attractions for commercial establishments everywhere,” said David Shaw, UFC Senior Vice President of International and Content. “By teaming up with Encore Live, we’re able to deliver this marquee event in a new, innovative way to broaden distribution and reach more UFC fans across the United States.”