Yesterday, BODYARMOR launched “Be Water,” a new campaign to promote the brand’s recently launched BODYARMOR SportWater – the first water created by athletes for athletes. BODYARMOR SportWater is a performance pH 8+, a proprietary electrolyte sports formula, and a wide mouth bottle for faster hydration.
The campaign features martial arts legend Bruce Lee’s voiceover as well as a host of athlete partners including James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. The campaign will consist of :40, :30 and :15 sec video spots, digital banners, in-store advertising components and social media activations.
BODYARMOR is super hydration for today’s athletes.