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BODYARMOR Launches First-Ever Ad Campaign for SportWater Featuring Bruce Lee

Yesterday, BODYARMOR launched “Be Water,” a new campaign to promote the brand’s recently launched BODYARMOR SportWater – the first water created by athletes for athletes. BODYARMOR SportWater is a performance pH 8+, a proprietary electrolyte sports formula, and a wide mouth bottle for faster hydration.

The campaign features martial arts legend Bruce Lee’s voiceover as well as a host of athlete partners including James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. The campaign will consist of :40, :30 and :15 sec video spots, digital banners, in-store advertising components and social media activations.

WATCH BELOW:

BODYARMOR is super hydration for today’s athletes.

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of MyMMANews.com - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them tick. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

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