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BODYARMOR Launches First-Ever Ad Campaign for SportWater Featuring Bruce Lee MMA News Video 

BODYARMOR Launches First-Ever Ad Campaign for SportWater Featuring Bruce Lee

Yesterday, BODYARMOR launched “Be Water,” a new campaign to promote the brand’s recently launched BODYARMOR SportWater – the first water created by athletes for athletes. BODYARMOR SportWater is a performance pH 8+, a proprietary electrolyte sports formula, and a wide mouth bottle for faster hydration. The campaign features martial arts legend Bruce Lee’s voiceover as well as a host of... Read More
Available Now:  Finish Fight in EA Sports UFC 2 MMA News 

Available Now: Finish Fight in EA Sports UFC 2

Electronic Arts Inc. (NASDAQ: EA) today announced the official launch of EA SPORTS™ UFC® 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC® game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion... Read More
East vs. West: In search of the next Bruce Lee MMA News 

East vs. West: In search of the next Bruce Lee

From CNN writer, James Masters http://edition.cnn.com/2015/12/07/sport/bruce-lee-one-championship-mma/index.html (CNN) The search is on for the next Bruce Lee, and Victor Cui won’t stop until he’s found him — or her. Lee brought kung fu to the Western mainstream in the 1970s, becoming a global movie star before his untimely death at the age of 32. The popularity of his groundbreaking fusion of... Read More