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#perfectnever – New Ronda Rousey campaign

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them click. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

#perfectnever – New Ronda Rousey campaign

Today, Reebok announced a new movement called #perfectnever. The campaign features a 45-second video starring Ronda Rousey, the world’s most famous female mixed martial arts athlete.

Ronda Rousey isn’t perfect, nor has she ever claimed to be. Being perfect isn’t as powerful as being human. See what Ronda has to say about the ideal of perfection then visit to hear more from her and other female athletes.

In the clip, she sheds a glamorous gown, hair extensions and fake eyelashes while walking off a movie set, and then is shown in workout gear — a sports bra and shorts.

Her voiceover says:

“Here’s the thing about being perfect. Perfect never gets to be truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption. So yeah, I’m fine with not being perfect.”

Cue to a shot of her knocking some air out of a punching bag, the Reebok logo with the motto: “Be more human.”

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