#perfectnever – New Ronda Rousey campaign
Today, Reebok announced a new movement called #perfectnever. The campaign features a 45-second video starring Ronda Rousey, the world’s most famous female mixed martial arts athlete.
Ronda Rousey isn’t perfect, nor has she ever claimed to be. Being perfect isn’t as powerful as being human. See what Ronda has to say about the ideal of perfection then visit https://www.reebok.com/perfectnever to hear more from her and other female athletes.
In the clip, she sheds a glamorous gown, hair extensions and fake eyelashes while walking off a movie set, and then is shown in workout gear — a sports bra and shorts.
Her voiceover says:
“Here’s the thing about being perfect. Perfect never gets to be truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption. So yeah, I’m fine with not being perfect.”
Cue to a shot of her knocking some air out of a punching bag, the Reebok logo with the motto: “Be more human.”