Featured Video Play Icon

WATCH: Ronda Rousey Twizzlers Commercial

Watch the Ronda Rousey Twizzlers commercial that came out earlier this year.

The former UFC women’s bantamweight champion and current WWE star gets into an intense stare down with the candy that we have all grown to love.

Twizzlers is the product of Y&S Candies, Inc., of Lancaster, Pennsylvania, now a subsidiary of The Hershey Company.

The manufacturer of cherry Twizzlers candy is one of the oldest confectionery firms in the United States. The company was established in 1845 as Young and Smylie, and adopted Y&S as its trademark in 1870. National Licorice Company was created in 1902 through the merger of three small firms: Young & Smylie, S.V. & F.P. Schudder and H.W. Petherbridge. In 1908 a plant was opened in Montreal and in 1929 the Twizzler brand was established. The company changed its name to Y&S Candies Inc. in 1968 and was acquired by Hershey Foods in 1977.