History will be made on Sunday during the third quarter of Super Bowl LI.
Carolyn Aronson, wife of Titan FC CEO, Jeff Aronson, will have her name etched in the record books when her company, ‘It’s A 10 Haircare‘ will become the first privately owned professional haircare brand to air a Super Bowl ad.
“I’ve always kind of gone where they don’t go,” Aronson told BizJournals.com.
The cost of a 30-second Super Bowl commercial is estimated at $5 million, the New York Times reported.
“Knowing that 110 million people are going to see this ad, not to mention the replays after, is absolutely mind-blowing,” Aronson said.
Husband Jeff recently held Titan FC 43 in Coral Gables, Florida on January 21. His promotions streams live through a partnership with UFC Fight Pass.