Carolyn Aronson, wife of Titan FC CEO, to take out Super Bowl commercial

Carolyn and Jeff Aronson

Carolyn Aronson, wife of Titan FC CEO, to take out Super Bowl commercial

History will be made on Sunday during the third quarter of Super Bowl LI.

Carolyn Aronson, wife of Titan FC CEO, Jeff Aronson, will have her name etched in the record books when her company, ‘It’s A 10 Haircare‘ will become the first privately owned professional haircare brand to air a Super Bowl ad.It's a 10 haircare

“I’ve always kind of gone where they don’t go,” Aronson told

The cost of a 30-second Super Bowl commercial is estimated at $5 million, the New York Times reported.

“Knowing that 110 million people are going to see this ad, not to mention the replays after, is absolutely mind-blowing,” Aronson said.

Husband Jeff recently held Titan FC 43 in Coral Gables, Florida on January 21.  His promotions streams live through a partnership with UFC Fight Pass.

Watch the It’s a 10 Super Bowl commercial below:

More About It’s a 10:

It’s a 10 accomplishes 10 things – instantly – in just one bottle. That’s what makes them unique. What takes other hair care products multiple steps and bottles, It’s a 10 delivers in just one. Through their tailored collection of products, our customers can enjoy even more enhanced hair care and styling products.

It’s a 10 works closely with suppliers and develops partnerships with communities to deliver salon-quality products. They continually seek new ways to use quality ingredients, proteins, antioxidants, and gluten-free formulas that will be gentle, yet effective, for your hair. Some of our gluten-free products are their Miracle Leave-In, their Miracle Daily Conditioner, and their Miracle Shine Spray.

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