Ryan Emmons, the founder of Waiakea Company, realized that bottled water is an excellent drink among consumers. He looked around and noticed a considerable gap in the market that needed to be filled. He gathered all the requirements and finally decided to come up with a good with unique health benefits as well as environmentally friendly packaging.
How Waiakea started and why it became successful
Before Emmons and Matt Meyer, the founders of Waiakea began the company, they did proper market research. They used their savings and money from friends and family to bring their idea to life. Emmons says that at first, their families thought that what they had was just a pipe dream. Although he didn’t have the beverage industry experience or useful networking contacts at that time, Emmons decided not to give up.
After studying packaging options available, they decided to use rPET bottles made from the post-consumer recycled plastics because they seemed to release the minimal emissions for shipping. The choice was not only good for the consumers, but it also made the company famous. Emmons says that they started the enterprise in a small room in Los Angeles. At first, they used to rent U-Haul trucks to help distribute water. Despite all these challenges, they decided not to give up. They continued working hard until they were able to hire a professional distributor.
Emmons says that most of the people in the industry are above 50 years of age and getting into it is not that easy; it requires courage and determination. If you are new in such industry people may not pay much attention to your products. Despite all these challenges, Emmons co-founded Waiakea Company while at the age of 22 years. Currently, the company has grown by about 4000 percent since it was first started.
Waiakea has been growing at a rate of 170 percent every year. It has grown from 2,304 cases to about 122,400 cases sold every year within less than four years. The steady growth was realized because of the accounts and local players or distributors signing on fast, followed by bigger, national-scale players such as Whole Foods. Nowadays, the firm has a valuation of 10 million U.S. dollars.
Waiakea water comes from rain and snowmelt on the snowcapped peak of Mauna Loa volcano. You know what? The source is one of the purest places on the Earth, and this is why Waiakea water ph falls between 7.6 and 8.6. It is usually rich in minerals such as potassium, calcium, and magnesium, which are suitable for hair, nails, bones, and skin of any human being.
About Waiakea Company
Waiakea, a Hawaiian company, was founded in the year 2012 by Ryan Emmons. It produces bottled water using a unique and sustainable process that promotes a positive impact on the world as well as its people. Emmons concentrates on improving the well-being of people and natural resources rather than accumulating wealth. The culture of Hawaii and the accessibility of Mauna Loa volcano, a source of volcanic water, inspired Emmons to start the company.
In addition to the eco-friendly as well as socially conscious foundation, the company contributes immensely to various charitable efforts. Waiakea has partnered with Pump Aid to help meet the needs of places without access to clean water. In this partnership, Waiakea donates about 650 liters of water to areas that need it for every liter they sell. Waiakea water ph ranges between 7.6 & 8.6 making it safe for human consumption.
Waiakea has donated several millions of gallons of clean water since it was first started. The company has made it clear that it has no plans of stopping this initiative. Another good thing about the company is that it is committed to taking good care of the land and this is vividly seen in most of its activities from packaging, production, to way it contributes to the charity organizations.