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World-class MMA now on your smartphone

FROM THE STANDARD

SMART, the Philippines’ unrivaled mobile services provider and UFC, the world’s largest mixed martial arts organization, have announced a multi-year partnership that will bring the world’s fastest growing sport closer to more Filipinos.

As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce exciting consumer promotions and marketing activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco’s mobile broadband brand.

smartphone
Smart and UFC executives announce multi-year partnership that will bring world class MMA to more Filipinos. In the photo are Gary Dujali, Vice President and Consumer Broadband Marketing Head; Ramon Isberto, PLDT and Smart Public Affairs Head; Pamela Santiago, Assistant Vice President and Smart Bro Head; UFC Fighter Stephen “The Wonderboy” Thompson; Filipina UFC Octagon Girl Red dela Cruz; and Kenneth Berger, UFC Executive Vice President and General Manager, Asia.

These consumer promotions will give Smart Bro subscribers special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes. Moreover, Smart Bro subscribers will enjoy exclusive access to live viewing parties throughout the year, and chances to get their hands on premium co-branded items.

Smart will also be a provider of UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content. This will be made available through Philippines’ largest and fastest mobile broadband network.

“Beyond providing the country’s fastest, widest and most reliable mobile broadband connection, Smart always goes out of its way to support the many passion points of our subscribers with awesome experiences. We are very delighted to partner with UFC, and we can’t wait to bring the sport to our subscribers through our unparalleled services and offers,” said Oscar A. Reyes, First Vice President and Wireless Consumer Broadband at Smart.

“Filipinos can take a huge step toward the ultimate UFC experiences by getting a Smart Bro Pocket WiFi now and start enjoying full-packed Big Bytes offers,” Reyes added.

“The Philippines continues to be one of UFC’s strongest markets in Asia and a blueprint for our growth in the region. With our massive fan base and huge media interest in our sport, combined with the runaway success of our inaugural sold out Manila event, we want to be able to provide as much opportunity as possible for fans to interact with UFC. This partnership is a huge step in that direction,” said Kenneth Berger, UFC’s Executive Vice-President and General Manager, Asia.

SMART’s new collaboration with UFC adds to its impressive portfolio of world-class partnerships, further asserting its position as the country’s unrivaled telecommunications and mobile provider, delivering a Smart Life experience to all subscribers.

To find out more about the upcoming UFC consumer promotions for Smart Bro subscribers, visit www.smart.com.ph/UFC and follow Smart’s accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart).

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of MyMMANews.com - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them tick. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

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