EB Brands steps into the octagon with UFC
Top provider of innovative sports and fitness equipment partners with the world’s leading mixed martial arts organization
EB Sport Group, top provider of personal fitness products, is adding to its roster of well-recognized brands and announces a partnership with UFC®, the world’s leading mixed martial arts (MMA) organization. This partnership will bring a selection of in-home strength and conditioning equipment and accessories to fitness enthusiasts of all levels, budgets, and demographics. The fitness products will be available to consumers at some of the largest and most recognizable retailers in the nation, as well as through UFC distribution channels, beginning 2015.
“UFC fighters are among the fittest and most disciplined athletes in the world, motivating generations of fitness enthusiasts to train using a variety of techniques to reach peak form,” said Tracey Bleczinski, Senior Vice President of Global Consumer Products for UFC. “Partnering with a company like EB Brands will enable us to provide this vast consumer group with world class personal fitness products to train like champions.”
More than 35 million consumers worldwide use workouts inspired by boxing, kickboxing, and mixed martial arts, to live a fit lifestyle and this partnership will help UFC reach this enormous audience.
“Not only are we excited to be part of the growing UFC movement, but we also look forward to helping this high intensity sport expand even further,” says Herbie Calves, Senior Vice President of Marketing for EB Brands Fitness Division. “Through our partnership all MMA athletes and fitness enthusiasts will have access to a strong assortment of high quality products which will increase their performance.”