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EB Brands steps into the octagon with UFC MMA News 

EB Brands steps into the octagon with UFC

EB Brands steps into the octagon with UFC

Top provider of innovative sports and fitness equipment partners with the world’s leading mixed martial arts organization

EB Sport Group, top provider of personal fitness products, is adding to its roster of well-recognized brands and announces a partnership with UFC®, the world’s leading mixed martial arts (MMA) organization. This partnership will bring a selection of in-home strength and conditioning equipment and accessories to fitness enthusiasts of all levels, budgets, and demographics. The fitness products will be available to consumers at some of the largest and most recognizable retailers in the nation, as well as through UFC distribution channels, beginning 2015.

“UFC fighters are among the fittest and most disciplined athletes in the world, motivating generations of fitness enthusiasts to train using a variety of techniques to reach peak form,” said Tracey Bleczinski, Senior Vice President of Global Consumer Products for UFC. “Partnering with a company like EB Brands will enable us to provide this vast consumer group with world class personal fitness products to train like champions.”

More than 35 million consumers worldwide use workouts inspired by boxing, kickboxing, and mixed martial arts, to live a fit lifestyle and this partnership will help UFC reach this enormous audience.

“Not only are we excited to be part of the growing UFC movement, but we also look forward to helping this high intensity sport expand even further,” says Herbie Calves, Senior Vice President of Marketing for EB Brands Fitness Division. “Through our partnership all MMA athletes and fitness enthusiasts will have access to a strong assortment of high quality products which will increase their performance.”

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them tick. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

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