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UFC partners Chinese online sports portal, Sina Sports

UFC partners Chinese online sports portal, Sina Sports

The Ultimate Fighting Championship (UFC) has entered into a long-term strategic agreement with Chinese online sports portal Sina Sports.

As the MMA promotion’s official digital media partner and the official UFC community in China, Sina Sports will live stream UFC events that include Chinese fighters across the country.

Sina Sports will also be responsible for re-launching the UFC’s official Chinese website, which will provide on-demand content including videos, images, columns, fighter profiles and fan forums.

Sina also plans to co-produce UFC content exclusively for the Chinese market, including educational and training videos, and assist the UFC in organizing events and pushing content to Chinese audiences via social media.

“China’s domestic sports industry is clearly booming,” Kenneth Berger, the UFC’s executive vice president and general manager, said in a statement.

“We felt that Sina Sports was a great fit for the UFC brand and would contribute greatly to our effort to expand our content and coverage to the large and loyal fan base across mainland China.”

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them tick. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

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