UFC® and Toyo Tires® today announced their continued partnership with a multi-year extension. As the Official Tire of UFC, Toyo Tires branding will continue to have a presence inside the Octagon® on horizontal bumpers and canvases during select events on Pay-Per-View, UFC FIGHT PASS® and with global broadcast partners. Toyo Tires will also continue its presence on UFC.com, as well as being integrated across UFC social and digital assets.
“We are thrilled to continue our well-established partnership with Toyo Tires,” UFC Executive Vice President of Global Marketing Partnerships Mike Mossholder said. “Toyo Tires will continue to play a key role in our success and we are excited to further leverage the UFC brand to increase their reach across all channels.”
“We are very proud of our exclusive, longtime partnership with UFC,” said Amy Coleman, Senior Director of Marketing, Toyo Tire U.S.A. Corp. “As the Official Tire, we reach millions of passionate UFC fans globally, exposing them to our brand, our attitude and our quality products.”
Toyo Tires also leverages the partnership through promotions, athlete appearances and sponsorships. UFC athletes affiliated with Toyo Tires includes UFC bantamweight champion Dominick Cruz, UFC middleweight champion Luke Rockhold, former UFC heavyweight champion and no. 1 heavyweight contender Cain Velasquez, no. 3 featherweight contender Chad Mendes and strawweight contender Paige VanZant.