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Forbes:  UFC Going All In On Its Female Roster MMA News Opinion 

Forbes: UFC Going All In On Its Female Roster

THE UFC IS GOING ALL IN ON ITS FEMALE ROSTER FOR UFC 193 AND BEYOND
By Kristi Dosh, forbes.com
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Tomorrow night, UFC 193 will be the first UFC event to feature two women’s title fights: Ronda Rousey vs. Holly Holm for the Women’s Bantamweight Championship and Joanna Jedrzejczyk vs. Valerie Letourneau for the Women’s Strawweight Championship. The co-main events were a strategic move by the UFC, which says women make up nearly one-third of its fan base.

When the UFC says its a leader for female athletes, it’s not just lip service. And the co-main event for the UFC’s first event in Australia isn’t a PR stunt or an experiment. It’s a calculated move meant to leverage Rousey’s popularity to cultivate the next Ronda Rousey.

“Eventually UFC will go beyond whatever Ronda’s career plan is,” says Lorenzo Fertitta, CEO of UFC, “so it’s important we continue to cultivate athletes.”

Read the full story here

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of MyMMANews.com - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them tick. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

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