Pages Navigation Menu

MMA News. Fight Results. Videos. Interviews.

Monster Energy Signs Extension as Bellator’s Official Energy Drink Partner

MONSTER ENERGY SIGNS EXTENSION AS BELLATOR’S OFFICIAL ENERGY DRINK PARTNER 

DEAL CONTINUES STARTING WITH TOMORROW NIGHT’S ‘BELLATOR 154: DAVIS VS. KING MO’ – FEATURING MONSTER ENERGY ATHLETE PHIL DAVIS – ONLY ON SPIKE

Bellator extends partnership with Monster Energy

Bellator MMA is pleased to announce an extension with one of its major sponsors, Monster Energy. The new deal with the world’s leading energy drink company ensures that fans will see the iconic green “M” Monster logo in the Bellator cage for years to come.image002

Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.

“Monster Energy is the ultimate lifestyle brand that puts its fans first – which aligns perfectly with our philosophy at Bellator,” said Bellator President Scott Coker. “They are an ideal partner and we look forward to continuing to link our high-energy action-packed events with their world-class product.”

“Bellator 154: Davis vs. King Mo” on May 14 will be the promotion’s first event with the newly-renewed sponsorship deal, and features Monster Energy athlete Phil Davis in the main event. In addition to Davis, Monster sponsors several Bellator athletes including: Quinton “Rampage” Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.

Coker continued: “The ability for our athletes to procure their own sponsorships is something we take great pride in, and we look forward to giving our athletes an opportunity to represent the world’s largest energy drink brand for the foreseeable future.”

The following two tabs change content below.
Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of MyMMANews.com - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them click. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.