World’s premier stand-up combat league partners with Latin American broadcast leader to deliver live events to over 50 million households in Mexico, Central America and South America in a deal brokered by MP & Silva
DENVER – GLORY, the world’s premier stand-up combat league, and FOX Sports Latin America, the leading sports broadcasting network in the region, today announced a multi-year broadcast deal that will allow stand-up combat fans in Latin America to watch live GLORY events. The media package was negotiated by MP & Silva, the global sports rights agency that represents GLORY’s media rights in the Americas.
Through the agreement, which began earlier this month with GLORY 50 Chicago and continues into 2019, FOX Sports will air every GLORY numbered event to over 50 million households in Mexico, Central America and South America, excluding Brazil.
“Increasing our Latin American footprint is crucial as GLORY continues to grow its global presence,” said Marshall Zelaznik, CEO, GLORY. “Our roster includes incredible talent from that part of the world, and with our global event aspirations, we will be looking to activate GLORY for all our fans in the region to experience.
“Partnering with FOX Sports, which has a wealth of experience in the fight space and excels as a sports broadcaster, is a great way to ensure that GLORY fans will be able to watch our top-tier athletes compete in this amazing sport.”
Francisco Pazmiño, Senior VP of Acquisitions and Programming Strategy, FOX Sports Latin America expressed: “We are thrilled to add GLORY to our fighting programming lineup. GLORY’s exciting kickboxing events will no doubt enhance our FOX Fight Club franchise, which already features the best of fighting, including Boxing, MMA and now kickboxing.”
Frank Uddo, President of MP & Silva, North America added: “MP & Silva is excited to have brokered this deal to expand the reach of GLORY’s events and promote it as the world’s brand leader in stand-up combat.”
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