iFlix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, to provide premiere exclusive content from World Lethwei Championship, the biggest bareknuckle fighting organization in the world. Starting today, iflix subscribers in Myanmar, Malaysia, Philippines, Thailand, Indonesia, Brunei, Sri Lanka, Maldives, Pakistan, and Vietnam can now stream or download World Lethwei Championship full-length features in HD video and greatly improved audio quality.
Fans of Myanmar’s national sport can now enjoy WLC: THE GREAT BEGINNING and WLC2: ANCIENT WARRIORS, with subsequent World Lethwei Championship features to premiere on iflix seven days after live broadcast.
iflix Myanmar Country Manager, Adeana Greenlee said: “We are committed to deliver content that resonates with our local audience, whilst showcasing Myanmar talent to the rest of the region. Lethwei, a form of local, traditional boxing, is representative of Myanmar culture and is very close to our hearts. We are thrilled to be a platform of Myanmar’s best martial artists as we bring World Lethwei Championship content to our millions of subscribers across the region.”
World Lethwei Championship Chairman, U Zay Thiha, said: “World Lethwei Championship continues our international expansion with this exciting partnership with leading video-on-demand platform, iflix. We are committed to showcase Myanmar as a producer of world-class content as we introduce lethwei to new audiences.”
World Lethwei Championship shows join iflix’s extensive library of popular local titles including Shwe Moe Ngwe Moe Thoon Phyo Lo Ywar, From Bangkok to Mandalay, Charm and Wut Yee Gourmet Food. Many of iflix’s most popular movies and TV shows are offered in both Zawgyi and Myanmar Unicode subtitles, with the aim of localizing the entire catalogue in the months to come.
With more than five million members and five billion minutes streamed since launch, iflix has established itself as the clear market leader in video streaming. Now available to over one billion consumers across 18 territories throughout Asia, the Middle East and North Africa, iflix recently announced the establishment of iflix Africa, to make its world-class service available in Sub-Saharan Africa. Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever. The service is priced at only 3,000 MMK per month in Myanmar for unlimited access with no ads! Annual subscribers will receive a two-month discount off the monthly rate for year-round access at only 30,000 MMK.
For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Go to www.iflix.com, or download the app from the Google Play or Apple App Store to register.
iflix is the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. With a vast selection everyone’s favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies and more from Hollywood, The UK, Asia, The Middle East and Africa, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever.
ABOUT WORLD LETHWEI CHAMPIONSHIP
World Lethwei Championship is the world’s biggest bareknuckle fighting organization. Its shows combine the world-class combat skills of martial artists in lethwei with the spectacle of an entertainment event with pyrotechnics, immersive LED displays and live music performances from singers, DJs & a Burmese Orchestra. World Lethwei Championship is currently broadcast to more than 20 million people around the world.
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