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Dana White confirms UFC sale, optimistic about future

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Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them click. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

Dana White confirms UFC sale, optimistic about future

UFC president Dana White has confirmed that the organization has been sold for approximately $4 billion to a group headed by talent agency WME/IMG.

White states that while he would remain with the company, the new group bought the shares of the company owned by Frank Fertitta (40.5 percent), Lorenzo Fertitta (40.5 percent) and White (9 percent).

The sale is expected to close before UFC 202 on August 20.

The Abu Dhabi-based Flash Entertainment, which purchased 10 percent of the UFC in 2010, will reportedly keep its share for now. White will remain as an owner, president and head of day-to-day operations and the Fertittas have a minority interest in the new company, but he could not disclose specifics.

“I’m obviously bummed about not being in business with my best friend [Lorenzo Fertitta] and my partners of 20 years,” White said. “I am happy about the future of the UFC, the sport and my role moving forward.”

In 2001, White and the Fertitta brothers purchased the company for $2 million from Semaphore Entertainment Group.

At that point, both Fertittas had 45 percent at White had 10 percent. In 2010, the Fertitta brothers sold 9 percent and White 1 percent when they brought in Flash Entertainment.

On Sunday, The New York Times reported that the WME/IMG group also included private equity firms Silver Lake and Kohlberg Kravis Roberts, and an investment company owned by Dell Computers founder Michael Dell.

WME/IMG is not expected to play an active role in running the company.