Ronda Rousey - Photo by Esther Lin/Zuffa LLC
#MoreThanTape Reebok campaign for Ronda Rousey
A new Reebok initiative is asking fans to use the hashtag “More Than Tape” on social media through Thursday, September 17.
Reebok is asking Rousey’s most fans to hash tag #MoreThanTape while sending words of encouragement to the UFC women’s bantamweight champion.
Reebok will then take those messages and print them onto rolls of athletic tape that Rousey will use to wrap her hands in the days and weeks leading up to her bout against Holly Holm on November 14 at UFC 193 in Australia.
Reebok will gather the messages and then present the tape to Rousey for her use in training camp.
