You are here
TapOut partners with WWE MMA News 

TapOut partners with WWE

TapOut partners with WWE

NEW YORK AND STAMFORD, Conn., March 25, 2015 – WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) today announced a joint venture for TapouT™, a newly repositioned fitness lifestyle brand. TapouT is now the official fitness and training partner of WWE, and will be integrated across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media.

“TapouT was ABG’s first acquisition, and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand’s ongoing success,” said Jamie Salter, Chairman and Chief Executive Officer of ABG. “WWE is a media and entertainment force, and we are excited to partner with them on TapouT’s future growth.”

“WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value,” said WWE Chairman & CEO Vince McMahon. “This joint venture aligns with our strategic approach, and we look forward to building the TapouT brand.”

As part of this strategic partnership, WWE will create new content featuring its Superstars and Divas in TapouT apparel and market the brand across all platforms. TapouT branding will also be featured at the WWE Performance Center in Orlando, Fla., and all performers, trainers and staff will be outfitted in TapouT workout apparel.

“WWE’s expansive reach provides a global platform to broaden TapouT’s presence and consumer base,” said Nick Woodhouse, President and Chief Marketing Officer of ABG. “This is a powerhouse pairing given the synergy between TapouT’s brand promise to be the premier hard-body fitness brand, and WWE’s commitment to training and fitness.”

“Combining ABG’s strengths in retail brand development, licensing and distribution with WWE’s marketing expertise, global reach and passionate fan base makes for a powerful partnership,” said Michelle D. Wilson, WWE Chief Revenue & Marketing Officer. “The TapouT brand will enable us to expand into new product categories and further grow our current $1 billion consumer product retail business.”

The next generation of TapouT preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men’s and women’s performance apparel and accessories will launch at retail in Spring 2016. New TapouT branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.

The following two tabs change content below.
Eric Kowal

Eric Kowal

Owner/Editor/Journalist at MyMMANews
Founder of MyMMANews.com - After writing for Ultimate MMA magazine and serving as the editor for U.S. Combat Sports, both of which went on hiatus, I decided to venture out on my own and enlist a staff of writers and photographers that could help me achieve my goal of telling stories that would otherwise go untold. We pride ourselves in taking a deeper look into the fighter, and understanding what makes them click. - #1 Dad, Marine Corps Veteran, 80's and 90's Pro Wrestling Fan, MMA Commentator, Beer Lover, and avid movie watcher. Seriously..... I watch a lot of movies.

Recent posts