Top 3 tips to promote your cafe on Christmas with email marketing
The holidays are a wonderful time of the year when cheer and merriment are all around. Christmas in particular is exceptional, which is also the most wonderful time of the year, as Andy Williams once sang. People get together with their family and friends, exchange gifts, and enjoy their company.
As a cafe owner, it is the perfect opportunity to promote your cafe and inspire people to visit it during this time. Everyone and their mother would be promoting their restaurant or cafe around Christmas using various means. But by using Email Marketing, you can gain the edge and attract a large number of patrons to your cafe on Christmas.
Themed Menus And Meals
Make the most out of Christmas time by offering themed menus. Create some Christmas-themed dishes and make them into a menu that you can then promote via email marketing. People tend to like hearty and filling meals around the holidays so focus on food that achieves that goal. You can create an email menu using PosterMyWall’s many christmas email templates. There are many designing services out there, but PosterMyWall is user-friendly and offers hundreds of email templates that will help you tremendously.
In this case, the email body will be the menu itself. Instead of focusing on only text, use artistic photos of your new menu items along with their titles and prices. Allow your patrons to visualize better the food they can get to entice them. You may then send these menus out to your mailing list and invite them to check them out at your cafe.
In this example, the Swiss Chalet restaurant opens up with a simple festive text with an appetizing picture of a Christmas-themed meal. The picture is artistic and makes the mouth water. The reader is enticed to visit the establishment to try out the meal for themselves.
Share Recipes
Around Christmas, people host family and friends for dinners at their homes. As such, they often struggle with what foods to offer for the occasion. You can help them out by sending out recipes via email that they can create at home. Sit down with your chefs and use their help to write down some recipes which you can share. Ask them to prepare samples and photograph the process to get photos to use as well. Compile them into a single email and launch a Christmas email campaign to educate your readers about these recipes.
PosterMyWall can help you there since you can use templates to create emails easily and send them at a moment’s notice. These will also help you in designing things since a basic structure would have been provided. You can then tweak and use it according to your needs. If you are sharing recipes of the food items available at your cafe, then you must mention that these are available there. You may invite your readers to try them out at your cafe.
Offer Discounts, Vouchers, and Coupons
A great way to attract customers around the holiday season is to offer season discounts. Since Christmas is a time of giving, you want to show that you too are taking part in it by slashing your prices. In your emails, you will promote the fact that you have a special discount offer for your customers who visit your cafe around Christmas. For example, you may offer special discounts on your Christmas-themed menu or offer a flat discount on all items. Buy one get one free offers are also very popular around the holidays since you are taking part in the giving spirit.
If you want to make it exclusive to your mailing list, then you can send out vouchers and coupons that your customers can avail of. This makes your mailing list feel special and exclusive. You can easily create these vouchers and coupons and integrate them into your emails with PosterMyWall’s various email templates. Many emails you find there will have the basic design done to allow you to do so, and you only need to tweak it accordingly. The main goal is to make your customers feel special and wanted around this time of year.
The main objective of a Christmas promotion campaign is to spread the message that you are with your customers in their cheer and merriment. As a cafe owner, this email marketing campaign will help you create that impression. By offering festive menus, delicious recipes, and offering discounts, you will be spreading cheer among your customer base. This in turn will inspire them to turn to you when eating out along with their loved ones and such. The more you can cash in on the Christmas cheer the better. You will likely need to follow all the strategies listed above for maximum effect. But that ensures that your campaign will be a success.
