Conor McGregor may have lost at UFC 229 but he is winning in the whiskey business. His entrepreneurial success comes from the hard work ethic that comes from competing and training in the world of mixed martial arts according to “The Notorious” former UFC champion.
In a recent interview with Entrepreneur, McGregor talked about his attitude towards the business he handles outside of combat sports but credits the business sense he has developed to the mental mindset competition helps create. In the interview that asks about the process of what made him want to get into the whiskey business, when his fighting career came up he said he always applies the “lessons learned throughout my life to whatever the current project is at hand,” and added, “MMA and Proper No 12 is no different.”
“A strong work ethic, the desire to learn and holding yourself accountable will get you far.”- Conor McGregor
McGregor says it would have been easy to let someone else do all the work but that is not the way he operates. From the concept to the tastings McGregor says he was involved with the process that has the whiskey in high demand. According to the interview, “Proper No 12 has sold more than most brands sell in a full year in the first few weeks on the market.”
McGregor states that the product sold six months’ worth of product in 10 days when it was released just before his fight with Khabib Nurmagomedov. McGregor credits the work ethic he has learned in his life and “the desire to learn and hold yourself accountable” to make him as successful as he is. While his fight career is on hold pending the final decision of the Nevada State Athletic Commission on the aftermath of 229, he will be keeping busy pushing his whiskey brand.
An interesting response to who he would rather share some of his whiskey with, Nurmagomedov or Floyd Mayweather McGregor responded, “Neither,” and added, “I drink Proper No. 12 with those close to me. My friends and family and those I grew up with.”