Conor Mcgregor has been known for a few things over the past few years, fighting, talking, and whiskey. When he showed up to the UFC 229 press conference in New York City, he flaunted his Proper 12 whiskey. He brought out a bottle and shared a cup with president Dana White. He proudly announced that the whiskey would be a sponsor of the fight and would be in the canvas where he would later tap of while Khabib Nurmagomedov squeezed his neck. The whiskey has become a huge part of McGregor’s persona over the past few years. He can be seen promoting the dink more than he can be seen promoting his fights these days, but perhaps those days are over. Per a press release, via MMA Mania, the beverage company Becle has bought out McGregor as the majority owner of Proper 12.
Becle is most known for its Jose Cuervo tequila, but now holds 100 percent of the Eire Born Spirits company founded by McGregor. Becle was given 20 percent of the Proper 12 company and helped to get in growing in its infancy. Following that, 49 percent and now increasing to 51 percent. With McGregor being such a huge part of the brand it is a possibility that he will be staying on as a promoter or a face of the brand. McGregor has claimed that the recipe for the whiskey itself was a family tradition.
Now that he has fewer obligations over at Proper 12, that could be a way to transition back into fighting more. McGregor has mentioned wanting to fight three times in 2021. The first time had taken place earlier this year when he lost to Dustin Poirier. Talks of a rematch are already in effect and the bout could be set for this summer. Both sides have seemed to agree already. In addition to fighting, McGregor still has plenty of other businesses that he is involved with, from clothing, to exercise programs.