Kenny Bayless, Wilder-Fury 2, Proper Twelve, Proper No. 12, Tyson Fury

McGregor’s Proper No. Twelve serves as title sponsor of Wilder-Fury 2

One of boxing’s biggest night is now behind us, but what a night it was, not only for Tyson Fury who recorded a seventh round finish over Deontay Wilder, but also for UFC star Conor McGregor.

Proper No. Twelve Irish Whiskey founder and former UFC champ McGregor gifted Fury a bottle of Proper No. Twelve prior to the contest, and tweeted that he’d be rooting for him.

Proper No. Twelve served as the title sponsor for the fight and the brand’s logo appeared on the mat and ropes.

Proper No. Twelve launched in late 2018 and has since taken the market by storm — Irish Whiskey sales topped $1B in the U.S. in 2019. In its first ten days on the market, Proper No. Twelve sold through six-months’ worth of product. This led to an out-of-stock situation, in month one, which resulted in Conor McGregor’s first-ever apology.

Proper No. 12, Wilder-Fury 2

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